No doubt, the warlike Vikings would have understood how their image could be “weaponized.” In the same way, they would probably have grasped how their dramatic, violent, passionate, and discordant mythologies could appeal to our era and cultural setting. They might, though, have been more surprised at how their image has been commercialized and com modified. A vivid new history by a master of the form, American Vikings explores how the Norse first sailed into the lands, and then into the imaginations, of America.